EDUCATION

EXPERIENCE

Perform competitive research, discovery and analysis to understand the business space.
Employ user story mapping to establish a prioritized product roadmap that aligns Business, Product, and Engineering.
Write, estimate, and prioritize user stories to define the product increments and backlog.
Ideate and user-test the workflows by performing cognitive walkthroughs and usability testing with prototypes.
Present and review the solutions with leadership for approval and ready for dev handoff.

Managed and coached three Product Designers on how to navigate through the discovery of the requirements and definition of the product increments.
Reviewed and delivered feedback for the proposed solutions for both internal sales applications (1.5k user/day) and external customer portal (10k visitors/month).
Authored the 2023 strategy to reduce the use of third party communication channels to improve efficiency while giving business more data to analyze for future growth opportunities (AI).
Collaborated with PM & Engineering Directors to align the strategy, build the roadmaps, and support cross functional teams to deliver the business digital growth objectives.
Introduced and taught Agile methodologies and activities to my team (story mapping, user stories, estimating & planning) resulting in a reported improvement in visibility and velocity by Product.

Applied UX principles & processes to align consumer experiences with user needs, resulting in increased customer engagement and reduced customer support demand.
Coordinated with the Experience, Strategy & Insights team to apply the UX Research, make recommendations, prioritize the outcomes, and build product roadmaps.
Executed design sprints, leading cross-functional teams to write user stories and accelerating the delivery of value through product increments.
Created prototypes and performed usability tests to validate solutions.
Notable projects; Altice (Mobile App, Web CX) Intellicentrics Intellibadge (Bluetooth Device, Mobile App), Disney+ launch (Content Localization), Apiture implementation (SaaS Configurator) , Amazon AWS Cloudfront (Admin Console).

Performed UX Research & Contextual Interviews to inform and identify the gaps and user pain points.
Wrote, estimated and prioritized Users Stories to create the Product Increments to continuously deliver (design sprints), QA and test.
Capture and triage feedback into future Product Increments and Sprints.

Assessed Stakeholders and Subject Matter Experts needs and objectives to understand the product, audience and solidify the strategy to move customers through the buyer’s journey.
Screened, interviewed, hired, and managed contractors through the creative direction and UX process to meet the delivery requirements.
Collaborated with engineering teams ensuring the delivered designs aligned with client's brand guidelines and design system; achieved a 40% reduction in bug fixes and improved overall product quality.
Notable clients: IBM, DELL, HPE and AT&T.

Performed UX design services for projects/clients that focused on Adaptive and Responsive frameworks.
Explored and applied new methodologies (Agile, Lean UX) to deliver value and velocity of delivery.
Enhanced my proficiency in JavaScript, HTML, and CSS to implement media queries with a mobile-first approach, resulting in highly responsive and adaptive websites that improved user experience and increased mobile conversion rates by 40%.

Founded and established a highly successful Interactive Agency in 2004, specializing in crafting cutting edge and captivating experiences that elevated client brands to new heights.
Wrote proposals with detailed requirements, cost estimates and project timelines to land new business.
Established the Creative Direction and UX design for well over a 100 large and small businesses in a vast range of industries.
Set up Google Analytics for Clients to track and measure site performance and identify areas for future improvements.

AWARDS & ACHIEVEMENTS